Marta Areosa

Marta Areosa

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Beast IFF’22

BEAST is a festival that aims to bring a bit of eastern european culture to Porto through film. 

It had its 5th edition in 2022 with a comeback to an in-person festival with a special focus on sci-fi.

Along with PIOTR ZIĘBA, we designed the visual identity for this edition. 

The idea was to use the movement from east to west (which was translated into the typographical arrangement), but also to take an element in common between the countries contemplated in the region. In the process of searching for this element, the sunflower seed came up and it took hold of things. It worked almost as a private joke for people from these eastern european countries, which instantly recognized it, but its enigmatic and weird look (for not so eastern minds) would make people curious about what it was. It was a crucial element not only for all the graphic materials but also for the festival dynamic (people eating sunflower seeds everywhere).

The act of eating these seeds worked as a perfect metaphor for the festival: breaking the outside shell to get to the seed.

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Retorno

Retorno is a project on the 2017’s fires that took over green areas in the interior of Portugal. Started by Inês Luzio as a response to this tragic event, the project grew into a kind of documentary with a special soundtrack. It had two physical presentations with a live music performance, and is now hosted in the website.

For the graphic identity, I felt like I needed to somehow bring the movement of the film into the images, with a notion of time: the past, present and future. This is, at the end, what what the project goes about: questioning what impact this event had on people’s lives, how it came to happened, and what changed after it.

For the website, I saw there was a need of movement to make it dynamic and also to contextualise the outcome of the project. There are three looped videos that randomly play across all the website that in a way work as a trailer to the film.

You can check the website here.

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Beast IFF Website

Beast IFF is a film festival held in Porto focused on East European cinema.

In collaboration with Carolina Bonzinho, we designed and coded the 2021 website’s edition. The 16:9 frame proportion was our starting point, turning it into the framing proportion of all the information.

Aesthetically the language was clear and simple, highlighting the appearing images, built on the dialog with the designer Alexandru Ponoran which was designing that year’s identity for the festival. Some elements from the 2021’s graphic identity ended up as somehow influencing the webdesign, which will host the upcoming editions.

The website can be visited here.

Vaga

Vaga was a project for both creation and artistic programming centered on sound, visual and performing arts. Its aim was to complement the academic curriculum through activities that took place in three unexplored spaces at the Faculty of Fine Arts of the University of Porto (FBAUP), which took shape from the 21st to the 25th of September 2020.

The event had two workshops, a talk on “The Academic Role on The Creative Process”, a performance and an installation selected through an Open Call to the faculty students.

Both the graphic identity and part of the production were part of my graduation project.

The identity had as a starting point the keyword “wave”, as Vaga would act as a wave, invading the faculty with the reflection and thoughts about how the relation between sound and image is being thought and lectured in this space.

Visit Vaga’s website, Instagram and Facebook.

Oficina Arara

Oficina Arara is a silkscreen workshop in Porto which works as an arena for experimental artistic mixed-media fusion, rescuing the organic plasticity and vibration of the matter through hand-printed posters, books, record covers, etc. 

This video was created as an experiment of combining analog photographs, video and an interview with Miguel Carneiro, a founding member of Arara, who goes through what the project is and how it evolved over the time.

Partnership with Carolina Bonzinho.

Which came first, the Chicken or the Egg

“Which came first, the Chicken or the Egg” by Errol Morris is an article that exposes a method of work through an investigation of two very similar photographs by Roger Fenton. 

The pictures were taken in 1855 during the Crimean War and changed the History of Photography. Errol Morris documents a deep investigation on the chronological order of the photographs and leads us through the process. 

In this book, I explored the dialogues between Morris and some people he interviewed, pulling these dialogs apart from the rest of the text. The idea of segmentation, executed through indentation and margins, came from the way dialogs are graphically represented in our everyday chats. 

The 3 parts of the text are separated in different booklets, working as a reference to common practices of archive. This physical division is a reflection of the turning points that happened in the investigation process.

Can jokes bring down governments?

“Can jokes bring down governments?” is a text by Metahaven where they go about the power of the mainstream culture of Memes, and the impacts they end up having in more serious contexts.

The idea that triggered the concept and following graphic decisions was the act of writing with red ink on white paper, which is seen as a daring move, with the use of red paper.

This was an interesting way of exploring how simple graphic choices are interpreted by a biased society.

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